2024 saw growing advertising investments after a challenging 2023. Four consecutive quarters with growth, two of which exceeded 5 percent. However, the last quarter saw a slower growth of 2,7%, and a slower growth is also registered for many of the categories in this report.
Rapporten indeholder annonceomsætning for Dagblade, Lokale og regionale ugeaviser, Købte magasiner, Fagblade og tidsskrifter, Outdoor, TV, Biograf, Radio, Podcast og Internet (bannere & partnerskaber, native, programmatic, markedspladser, online video, adressable TV, sociale netværk, søgeordsannoncering). 29 sider på engelsk. Købe rapporten her.