Global ad spend during 2023

The global advertising investments increased by 4.4% in 2023, amounting to €743 billion. The recovery after the pandemic was swift for the global advertising market as 2021 saw a record-breaking growth for global advertising investments. In 2022 the market despite the strong comparative figures for 2021 maintained a strong growth. During 2023 the global advertising investments continued to grow, albeit at a slower pace. 

Advertising investment (€) 2021-2023 in 91 countries. In English. 19 pages. Buy here.