In 2024 IRM forecasts that the market will recuperate the loss from 2023 as well as adding some further revenue. For all of 2024, IRM forecasts that the advertising market will turnover 17 billion DKK, an increase of 120 million DKK relative the 2022 outcome.
The report contains forecasts concerning advertising investment per media chennel in 2024 and 2025. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 37 pages. In english. Get it here.