Influencer Marketing in Denmark 2022-2024
Influencer marketing investments amount to 270 million DKK in 2023.
Growth slows in the last quarter of 2024
The last quarter of 2024 saw a slower growth of 2,7%, and a slower growth is also
registered for many of the categories.
IRM to take over IAB Ireland’s digital adspend report
IRM to take over IAB Ireland’s digital adspend report
Global ad spend during 2023
The global advertising investments continued to grow during 2023. But in the Nordic region investments declined.
Two consecutive quarters with strong growth for the Danish advertising market.
After a challenging 2023 with negative figures for the Danish advertising market 2024 has been substantially brighter.
A positive outlook for the advertising market
A positive outlook for the advertising market as growth returns in 2024 and continues in 2025.
The Danish advertising market in the second quarter of 2024
The Danish advertising investments are picking up speed
The Nordic Advertising Market: Recession during 2023
In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -1,0%.